Heineken to treat Vietnamese consumers with exclusive ‘Music in a can’ experience

Heineken has collaborated with EDM legends Tiësto, Dimitri Vegas & Like Mike, KSHMR and Quintino to launch limited edition Heineken x Top DJs packs this May.

Ranked among the top DJs on the EDM world stage by DJ Mag, Tiësto, regarded as the Greatest DJ of all time, Dimitri Vegas & Like Mike (No. 2), KSHMR (No. 12), and Quintino (No. 33), have joined Heineken in introducing the brand’s “Music in a can” concept.

The Heineken x Top DJs packaging features Tiësto, Dimitri Vegas & Like Mike, KSHMR and Quintino portraits on Heineken’s iconic green and red star. Starting from May 10 to June 10, 2021 consumers will receive a limited-edition Heineken x Top DJs four-can pack for every purchase of Heineken Original sleek carton across all off-trade distribution channels nationwide. This promotion is also applicable for Heineken Silver consumers in selected cities and provinces.

These limited-edition packs come with a special QR code that allows consumers to activate an augmented reality (AR) music experience within their palm. EDM fans can even mix their own beats personalized with their name by visiting the campaign’s microsite at this link.

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