Online alcohol sales soar 33% in 2020

Earlier this year, spirits producers, online retailers and delivery platforms formed a new global alliance to establish a ‘robust’ global standard for the online sale and delivery of alcoholic beverages. The 12 global beer, wine and spirits companies that comprise the International Alliance for Responsible Drinking (IARD) joined forces with 14 global and regional online retailers, e-commerce sites and delivery platforms to form the partnership.

New data from Euromonitor International revealed the top 10 markets by volume for alcohol e-commerce last year, with China taking the top spot. China reported a 15.2% increase to 3.77m litres, followed by the US (up 133%), the UK (up 18.9%), France (up 43.2%) and Japan (up 28.4%).

In ninth position, Brazil reported a 388.8% increase, while Canada climbed 300.6% and Colombia soared 270.8%. Vietnam and Argentina also recorded triple-digit growth, up 125% and 223.2% respectively. In response to rising online sales, the new global alliance has now revealed five key safeguards to combat harmful drinking.

Albert Baladi, president and CEO of Beam Suntory, and chair of IARD CEO group, said: “This partnership reflects the shared determination of leading alcohol producers, online retailers and e-commerce platforms to combat the harmful use of alcohol in all its forms.

“These global safeguards for alcohol e-commerce cover the entire online purchase journey – starting from the moment a consumer begins the purchase process and travelling all the way through to the moment of delivery, helping ensure these orders don’t reach underage individuals or visibly intoxicated people.”


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