Belgian drink and brewing company Anheuser-Busch InBev has partnered with North American organisation OpTic Gaming for the launch of its UK-based esports viewing party platform TheCooldown.gg. 

Cooldown enables its users — both esports fans and bar owners — to seek and request viewing parties in their local bars, as well as setting up their own events. The platform notifies both sides about each other’s intentions and helps them set up esports events.

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