AB InBev launches TheCooldown.gg, partners with OpTic Gaming

Belgian drink and brewing company Anheuser-Busch InBev has partnered with North American organisation OpTic Gaming for the launch of its UK-based esports viewing party platform TheCooldown.gg

Cooldown enables its users — both esports fans and bar owners — to seek and request viewing parties in their local bars, as well as setting up their own events. The platform notifies both sides about each other’s intentions and helps them set up esports events.

Read the full article.

JOIN OUR FREE NEWSLETTER

Remain an expert and save time ? Take few seconds to complete the registration form. Click here !

This image has an empty alt attribute; its file name is shutterstock_266367677-1024x613.jpg