When It Comes to Patriotism, Why Does Budweiser Keep Trying to Outdo Itself?
It’s hard to imagine a major domestic beer that calls itself “American” more than Budweiser does.
After all, we’re talking about a lager that was brewed by an immigrant to America (as illustrated in its 2017 Super Bowl spot) and is still brewed in America 145 years later. Budweiser sponsors American national pastime Major League Baseball, and the NBA and NFL, too. It trots out the Budweiser Clydesdales, which made for a 9/11 tribute so effective, it only ran once.
And sure, owner A-B InBev might be a Belgian conglomerate, but this is a brew that not only says “The Great American Lager Beer” right on the case, it’s even changed the beer’s name to America (and more than once, at that).
Read the full article.
JOIN OUR FREE NEWSLETTER
Remain an expert and save time ? Take few seconds to complete the registration form. Click here !