Campari looks to Asia for acquisitions
Campari has acquired more than 30 drinks brands during the past 25 years, including the hugely popular Aperol aperitif.
They may not realise that the Italian aperitif is actually part of a much bigger company that bears its name.
That company, Davide Campari-Milano, is now the sixth-largest player in the global spirits industry behind Britain’s Diageo, Pernod-Ricard of France, Bermuda-based Bacardi, US-based Brown-Forman and the Japanese-American combine Beam Suntory. And it is looking to get bigger. Bob Kunze-Concewitz, the chief executive, told the Italian newspaper La Stampa today that the company was targeting more acquisitions – with premium brands in Asia and the United States its key focus.
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