Authentic Brazilian Beer chooses ThermoWash™

Dating back to 1888, Brahma is the most traditional local beer brand in Brazil and one of the oldest in its market. Owned by Ambev, the brand is the main focus for the company in this region, despite the introduction of Iinternational brands such as Budweiser and Becks.

In 2020, the principal focus was the launch of the Brahma Duplo Malte. A sophisticated combination of pilsner and munich malt. Throughout the year, promotions were targeted, via virtual platforms, towards staying at home to try the new Brahma beer.

The product entered the market with just the 600ml bottle and cans so the expectation for the subsequent launch of a more contemporary, long neck bottle was high.

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