Millennials spurred growth in sustainable investing for years. Now, all generations are interested in ESG options
As millennials begin to turn 40 in 2021, CNBC Make It has launched Middle-Aged Millennials, a series exploring how the oldest members of this generation have grown into adulthood amid the backdrop of the Great Recession and the Covid-19 pandemic, student loans, stagnant wages and rising costs of living.
Millennials have a reputation for being values-driven in their approach to their money and their careers.
That includes their investing habits: Millennials spurred the growth of sustainable investing throughout the 2010s — investors contributed $51.1 billion to sustainable funds in 2020, compared with less than $5 billion five years ago — according to industry reports. Now, every generation wants in.
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