Proof Point, Molson Coors’ latest hard seltzer, launches in the U.S. with celebrity splash

Proof Point, the newest hard seltzer from Molson Coors Beverage Company, has just arrived on store shelves in 27 states, but it’s already made a splash among some of the brightest stars in music and film.

Proof Point is making a play for drinkers who are plugged into culture, and it sees an opening to connect with fans of cultural trendsetters, says Brittany Lanier, senior marketing manager for Proof Point.

“Proof Point is already proving to be the hard seltzer of choice for culture creators and trendsetters,” she says. “We’re showing up in a new and exciting way for seltzers. We’re working with more celebrities and influencers than we ever have for a brand launch, and celebrating the people who are shaking up culture.”

Proof Point, a hard seltzer made with real spirits and juice, has collaborated with some of pop culture’s biggest megastars as they’ve marked major milestones.

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