Dutch brewer Heineken has offered to acquire a majority stake in South Africa’s beverage firm Distell Group in a transaction that will give it a stake in Kenya Wine Agencies Limited (Kwal) that distribuites Amarula and Viceroy brands.

Distell owns a 55 percent stake in Kenya Wine Agencies Limited (Kwal) which produces and markets wines, spirits, ciders and juices in the local and regional market.

Heineken’s acquisition of Distell will mark the entry of a major brewer with local production in the Kenyan market that is dominated by East African Breweries Limited, a subsidiary of Diageo Plc.

“Shareholders are advised that Heineken N.V. has approached Distell regarding the potential acquisition of the majority of Distell’s Business,” the Stellenbosch-based multinational said in a statement on Tuesday.

Read the full article.

JOIN OUR FREE NEWSLETTER

Remain an expert and save time ? Take few seconds to complete the registration form. Click here !