Birra Peroni uses EY OpsChain, NFTs for beer traceability
Today EY announced that Italian beer brand Birra Peroni is using the EY OpsChain Traceability on the public Ethereum blockchain for supply chain traceability. The solution mints nonfungible tokens (NFTs), which are unique to each batch of beer.
“For Birra Peroni, the bond with the agricultural supply chain and the quality of our 100% made-in-Italy malt are fundamental strategic assets,” said Federico Sannella, Corporate Affairs Director, Birra Peroni. “We believe that sustainability is deeply related to the respect for the raw material, and we wanted to bring this value alive to our consumers, allowing them to follow the journey of the malt from the field to the bottle.”
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