AB InBev On Why Advertisers Are Starting To Act More Like Publishers
“So much in life happens over a beer,” says Richard Oppy, VP of global brands for Anheuser-Busch InBev.
And now that life is starting to return to some semblance of normality, AB InBev is pouring its efforts into a marketing strategy centered on getting people out of the house.
The theme of a recently launched campaign for Corona is to inspire reconnection with travel and the great outdoors, and AB InBev will soon roll out a new campaign for Stella Artois called “Your Table Is Ready” It features experiential activations to motivate people to eat and drink at restaurants.
“It’s been a tough 12 to 18 months, but we’re moving from a time of doom and gloom to a time of euphoria,” said Oppy, who has a wide purview. He works across the Stella, Budweiser and Corona brands in all markets outside of the US and on the Michelob Ultra brand globally.
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