Stella Artois Launches New Bottle To Support Restaurant Industry Recovery

New York, NY – Known for encouraging everyone to savor time with the people who matter most, often over delicious food and drinks out, Stella Artois has championed the restaurant industry through the ongoing health crisis, and this summer will be no different. As the restaurants look to reopen in the coming months, up to 80% of eateries across the country reported they are still at risk of permanent closure. So, joining forces with The James Beard Foundation®, Stella Artois looks to support them now more than ever with the release of an aluminum “Open for Good™” bottle that will contribute a portion of the proceeds towards helping the industry.

“Over the last year, our work with the James Beard Foundation has allowed us to support restaurants from the start of the pandemic. With the return to full capacity, we hope this new product offering can further support the industry to safely return to operating as we remember them,” said Lara Krug, VP of Marketing, Stella Artois. “We’re excited to invite consumers to join us in our efforts to support their local eateries with a Stella in hand.”

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