MOLSON COORS INCREASES PRODUCTION CAPACITY FOR SELTZERS AND POPULAR INNOVATIONS BY MORE THAN 400%
Molson Coors Beverage Company reported that it is increasing production capacity by more than 400% for the suite of innovations at the company’s Fort Worth and Milwaukee breweries. With new canning lines and a state-of-the-art filtration system, the company will be able to quintuple its production of the new products, as well as other beverages in Molson Coors’ rapidly growing portfolio.
The expansions come at a time when the company believes it is uniquely positioned to align with consumers’ desires for a variety of beverage choices. Vizzy, Coors Seltzer and Blue Moon LightSky are three of the top 20 best-selling new innovations in beer and flavored malt beverages YTD, per Nielsen.
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