Bar selling non-alcoholic drinks opens in Melbourne as new data finds demand doubling

Sales of alcohol-free beer, wine, and spirits at major alcohol retailers have doubled in the past 12 months, according to new sales data.

  • New craft non-alcoholic brewers are seeing a surge in demand
  • A new bar specialising in alcohol-free beverages hopes to normalise their consumption
  • The number of ex-drinkers has been slowly increasing nationwide in recent years

The data from the Endeavour Group, the company that runs BWS and Dan Murphy’s, shows a 100 per cent increase in sales in the sector in the last year.

In response to growing demand, a new bar in Melbourne specialising in non-alcoholic drinks has just opened.

Of the nearly 100 drinks on the menu at Brunswick Aces, just one contains alcohol.

Bar co-founder Stephen Lawrence hopes consumers won’t be able to tell the difference between alcoholic and non-alcoholic drinks.

“The beers and wines have been produced in a very similar way to their alcoholic cousins,” he said.

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