S&OP may sound like a jargon-laced acronym that threatens to clutter up your streamlined supply chain. Yet in its essence, it’s quite simple: it’s an integrated monthly process that helps you manage your business in the midst of changing times. Instead of struggling to keep sales and marketing, demand and inventory, and product introduction on the same page─a Herculean challenge─introducing a strong sales and operations planning process provides you with a quick snapshot of where your supply chain is at. 

Christine Barnhart, Director of Go-to-Marketing Strategy and Execution at Infor, told Supply Chain Digital that “Sales & Operations Planning (S&OP) has been around since the early 1990s, but its definition has changed over the years. Depending on the book that you’re reading, the process is defined in many different, often over-engineered, ways.” 

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