Earlier in the pandemic, Eion Flinn, the co-founder and chief executive of 254 Brewing, a small brewery in Kikuyu, wondered what to do with his unsold beer. When the bars closed, he recalled the beers from bars to avoid them going stale, but he could not sell them. So they drank them. “We were a bit in denial at first. We thought the Covid-19 pandemic would be over in a month or two. We never thought it will take over a year. Our first reaction was to hustle and keep going. We had some savings in our bank account to cover payroll,” he says. At the time, their craft beer was only sold in bars.

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