Avery Dennison meets demand for digital substrates

Digital printing is not a passing pad for label printers. The digital requirements range from the explosion of small, craft brands requiring eye-popping labels to major brands looking to secure their products with variable data.

The diverse needs across markets have necessitated extensive time and resources from all facets of the supply chain. As printing press manufacturers strive to deliver faster presses featuring greater quality, substrate suppliers are tasked with engineering new and improved materials.

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