Site icon WORLD BEER & SPIRITS !

OPEN THE GATE : CLOUDWATER’S TESCO deal highlights tensions

Just days after U.K. pubs opened for the first time this year, one of the country’s most-respected breweries announced it was going into supermarkets, in what could be a watershed moment for the industry.

In a blog post on its website, Manchester’s Cloudwater Brew Co. announced it would release four core beers in Tesco supermarkets, alongside a mixed four-pack featuring collaborations with four minority-owned craft breweries—Rock Leopard Brewing Co., Eko Brewery, The Queer Brewing Project, and Good Karma Beer Co. The smaller brewers will receive all the profits from that special release.

Read the full article

JOIN OUR FREE NEWSLETTER

Remain an expert and save time ? Take few seconds to complete the registration form. Click here !

.

Exit mobile version