OPEN THE GATE : CLOUDWATER’S TESCO deal highlights tensions
Just days after U.K. pubs opened for the first time this year, one of the country’s most-respected breweries announced it was going into supermarkets, in what could be a watershed moment for the industry.
In a blog post on its website, Manchester’s Cloudwater Brew Co. announced it would release four core beers in Tesco supermarkets, alongside a mixed four-pack featuring collaborations with four minority-owned craft breweries—Rock Leopard Brewing Co., Eko Brewery, The Queer Brewing Project, and Good Karma Beer Co. The smaller brewers will receive all the profits from that special release.
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