Monthly Archives: April 2021

Global consumer companies wary of Covid-19 surge in India

Global consumer companies including Whirlpool NSE -1.26 %, Procter & Gamble, Pernod Ricard, Coca-Cola and Skechers said increasing Covid-19 cases and the fresh restrictions imposed could hit their India businesses, which had just started recovering from the pandemic-induced slowdown. “We have India fully being hit by the Covid wave and we have several thousand employees in India,” Whirlpool Corp chairman Marc Bitzer

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Heineken USA Launches First-Party Data Strategy To Prepare For A Cookieless Future

In 2016, Heineken USA embarked on a customer data strategy to understand more about its consumers and to help drive brand awareness. Since that time, privacy regulations in Europe, California, Virginia and elsewhere have rolled out, and Apple will soon make IDFA opt-in, likely limiting its use for advertisers. The world’s second-largest beer maker was looking for ways to “future

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