Carlsberg x Summer label design

Carlsberg, perhaps best known for its eponymous pilsner, produces much more than one beer. Carlsberg’s main idea is to make smooth beers that will offer their consumers a combination of carefully selected quality ingredients, that create fresh beer experiences.

Here is my take on designing a label for Carlsberg beer. The main idea was to design the label that portrays CARLSBERG × SUMMER. Chilled beers are beer lovers most preffered drink in the hot summers and what could be better to have a special Summer Edition. I decided to design for two different kind of labels, one for a regualr summer edition and the other being special limited edition beer.