In this exclusive interview with Mundo PMMI, AB InBev’s Global Director of Packaging Innovation, Keenan Thompson, explains their recent development of a truly circular packaging for its beer six-pack using barley straw as a raw material. Intensive research work carried out over more than three years at the world´s leading brewer AB InBev’s Global Innovation and Technology Center is marking a milestone today in the development of sustainable packaging. Taking advantage of leftover material from barley harvests, an essential ingredient in beer production, and combining it with fully recycled wood fibers, the company created high-resistance six-pack boxes of its Corona brand beers. The six-pack box is produced without felling virgin trees and using up to 90% less water, less energy and fewer harsh chemicals vs traditional pulping processes.
AB InBev launched the new six-pack box in Colombia in March with an initial output of 10,000 units, and will introduce it soon to other markets around the world. Corona teams in Canada, Chile and Mexico have shown their enthusiasm for the initiative and want to run pilots before year’s end. Consumer acceptance was also very positive, as reflected in opinions on social media after interacting with the packaging in stores, as told to Mundo PMMI by Antonella Babino, Corona’s Global Director.
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