Partnering with Landcare Australia to build sustainability projects into its supply chain was a “no brainer” according to 4 Pines Brewing Company CMO Todd Atkinson. “We want to leave the world better than we found it, and what better way to do that than within our own supply chain. We are looking forward to seeing what long term impact this project has on wider communities, our suppliers and the environment,” he says. The project Atkinson is talking about is the launch of 4Pines’ commitment to 1% for the Planet, a global initiative in which companies donate one per cent of revenue to not-for-profit organisations that help protect the environment and minimise impact. The brewery is donating one per cent of revenue from three of its beers to Landcare and two other NFPs. The 4 Pines commitment will see Landcare work with Ryefield Hops farm in southern New South Wales to identify its sustainability needs. From there it will design and deliver an on-ground sustainable agricultural project.

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