Having this experience and the existing working relationship meant that in October 2020, when Tom Fozard (Rooster’s Commercial Director) was in need for a beer packaging concept to cater for all their different lines across their product range, he reached out to us (Saxon Packaging). This concept formed a collection of packaging designs, called the ‘Sixer’ fridge packs. The Sixers were designed to hold 6x330ml cans of each of their 5 lines (24/7, Yankee, Baby-Faced Assassin, Pilsnear & One Trick Pony) and be used for easy access and storage in the fridge. The concept behind each of the designs is to draw up an extension to the graphic and visual elements of branding of the brewery’s look and feel, delivering functionality with the same fun and engaging ethos of the Rooster’s image. Although each artwork design is different, they all correspond with each other as a collection. “We worked hard to develop designs that contained all the key elements and ethos of our brand and reproduce this into a new packaging concept that would be represented across the cans, the packaging and our marketing collateral” Tom Fozard, Commercial Director, Rooster’s Brewing Co.

Read the full article at: www.saxonpackaging.co.uk