New Corona UK campaign celebrates power of nature to produce beer’s 100% natural ingredients –
Corona beer brings to life its connection with nature in a new evocative, multisensory campaign launching in the UK. From the Natural World’ celebrates the power of nature in reconnecting individuals with their best selves and the role the natural world plays in creating Corona – a beer brewed with 100% natural ingredients. Following a year of isolation and lockdowns, the campaign looks to inspire people to return to the world outdoors and to rediscover the joy of their local natural environment. Felipe Ambra, global vice president of marketing, Corona, said: “Corona is a brand born at the beach, and we were inspired by the natural world to create this amazing beer. As a brand so deeply connected to nature and brewed with 100% natural ingredients, we wanted to remind our audience how important it is to get outside.
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