Diageo North America Named Austin FC Founding Partner In Groundbreaking Spirits Sponsorship Deal

AUSTIN, Texas, March 18, 2021 /PRNewswire/ — Austin FC, the 27th club in Major League Soccer (MLS), announced today that it has entered into a multi-year sponsorship agreement with Diageo North America, a leader in beverage alcohol with an outstanding collection of some of the industry’s most iconic brands. Diageo North America made its first significant investment in Major League Soccer in 2019 when it entered into a deal that established Captain Morgan as the league’s exclusive spirits partner. This multi-year partnership with Austin FC marks a reinforcement of the brand’s commitment to not only the game of soccer in the United States, but also to the city of Austin and the dedicated fans who have waited years for this historic inaugural season.