Anheuser-Busch CEO says Travis Scott-backed Cacti hard seltzer sold out after debut this week

  • Anheuser-Busch CEO Michel Doukeris told CNBC on Wednesday the company’s hard seltzer developed with rapper Travis Scott had a strong debut this week.
  • “We are ramping up now production and delivery because we sold out completely yesterday,” Doukeris said.
  • Cacti Agave Spiked Seltzer is the latest entrant into the increasingly popular beverage category.

Anheuser-Busch is boosting production of its latest hard seltzer offering after the beverage, developed alongside rapper Travis Scott, saw furious demand, CEO Michel Doukeris told CNBC on Wednesday.