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No dye in this St. Patrick’s Day pour — Budweiser’s ‘green beer’ is a wee bit different

Hold the food coloring for this “green” beer. At least until next year. As part of its campaign for St. Patrick’s Day, Budweiser, part of Anheuser-Busch InBev, has instead pledged “enough Renewable Energy Certificates (RECs) to cover the estimated electricity used to brew beer in the U.S. in one day.” The promotion also coincides with what, based on CDC guidelines, are supposed to be limited St. Patrick’s Day celebrations around the U.S. as COVID-19 vaccination distribution continues. “Budweiser is brewed with 100% renewable electricity from wind power [since 2019], something we are very proud of, and inspired us to think differently about what the definition of green beer truly means and how to celebrate St. Patrick’s Day in a new way this year,” said Monica Rustgi, vice president of marketing at Budweiser BUD, 

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Read the full article at: www.marketwatch.com

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