Blockchain Is Changing How Companies Can Engage with Customers

Changing how an organization conducts its core business — such as launching new services or reorganizing for greater efficiency — is really hard. Executives often don’t want change, because they’re weary of the costs and risks associated with embracing innovation.

While market forces may compel companies to transform themselves, disruptive technologies like blockchain and artificial intelligence provide a powerful catalyst for change. Just as leading organizations integrated the web into the fabric of their businesses during the internet era, modern companies need to adapt with today’s emerging technologies in mind.

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About the authors :
Don Tapscott is the author of 16 books about the digital age, an adjunct professor at INSEAD, Chancellor Emeritus of Trent University, and a member of the Order of Canada.

Ricardo Viana Vargas is executive director of the Brightline Initiative, a coalition of leading global organizations from business, government, and not for profit sectors, led by the Project Management Institute.

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