Beer Global Market Report 2021: COVID 19 Impact and Recovery to 2030
Major companies in the beer market include Anheuser-Busch InBev; Beijing Yanjing Brewery; The Boston Beer Company; Carlsberg Group and Dogfish Head Craft Brewery.
The global beer market is expected to grow from $189.87 billion in 2020 to $216.81 billion in 2021 at a compound annual growth rate (CAGR) of 14.2%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $281.2 billion in 2025 at a CAGR of 7%.
The beer market consists of sales of beer, ale, malt liquors and nonalcoholic beer by entities (organizations, sole traders and partnerships) that produce beer, ale, malt liquors and nonalcoholic beer. The companies in the nonalcoholic beverages industry process raw materials into nonalcoholic beverages, package and distribute them through various distribution channels to both individual customers and commercial establishments. The beer market is segmented into ales; lagers; stouts & porters and malts.
Asia Pacific was the largest region in the global beer market, accounting for 40% of the market in 2020. North America was the second largest region accounting for 25% of the global beer market. Africa was the smallest region in the global beer market.
Advancements in automation technology and the need to improve customer experience in crowded bars has increased the demand for self-serve beer bars. Self-serve beer bars have taps arranged along a wall with touch screens and card readers. Customers can choose from various options using the touch screen, make payments using plastic RFID cards and dispense beer from taps in the vending machine. Self-serve beer bars help reduce the struggle to order drinks in overcrowded bars. For instance, the PourMyBeer system allows customers to serve themselves using interactive touch screens and taps installed on walls. As of February 2019, the system has been installed in 184 locations in the USA and another 45 locations internationally. Table Tap is another such company offering self-serve beer walls under the trademark WallTender.
The outbreak of Coronavirus disease (COVID-19) has acted as a massive restraint on the beer manufacturing (breweries) market in 2020 as supply chains were disrupted due to trade restrictions and consumption declined due to lockdowns imposed by governments globally. COVID 19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China and spread globally including Western Europe, North America and Asia. Food and beverage manufacturers depend on supply of raw materials from domestic and international suppliers. As many governments restricted the movement of goods across countries and locally, manufacturers had to halt production due to lack of raw materials. Also, restrictions on trade of non-essential goods and fear of contamination through manufacturing facilities contributed to the decline. The outbreak is expected to continue to have a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the beer manufacturing (breweries) market will recover from the shock across the forecast period as it is a ’black swan’ event and not related to ongoing or fundamental weaknesses in the market or the global economy.
Increasing demand for ready-to-drink (RTD) beverages is expected to drive the alcoholic-beverages market in the forecast period. RTD is a single-use packaged beverage that is ready for immediate consumption at the time of purchase. RTD drinks are gaining popularity among working adults due to their clean label and functionality. Introduction of new flavors of in the range of RTD alcoholic beverages, ease of carrying, and convenience are expected to boost the demand for RTD alcoholic beverages. Increasing demand for RTD beverages, including RTD alcoholic beverages, is expected to drive the alcoholic – beverages market going forward
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